Get more views and video promotion on youtube - email kurbpromo@gmail.com - talk to me, Matt

Need Youtube Promotions and online video marketing so your videos get maximum exposure?

We guarantee at least 50,000 AUTHENTIC views on every $500 3 month online video marketing campaign with our youtube marketing and video promotions services. These are authentic views from REAL people - no bots!!! We do this using blog posts, forum posts, myspace promotion, facebook promotions, ppc campaigns, email lists, SEO and of course, utilizing related and relevant connections within youtube and many other video sharing sites.

Email me, Matt @ Kurb on kurbpromo@gmail.com - or call me +64 27 6848250

Did you know we also produce affordable video content to promote your website, business or band through video sharing and viral video marketing? Basic videos can be produced from your materials starting at $100 or more professional productions developed from $300, email us today.

This article may not be very convincing and that’s because it was rewritten by a computer. This just one of dozens of secret online marketing techniques we use to give our clients the edge in online marketing campaigns.

Read my blog at music marketing management for more essential cutting edge online marketing and income building strategies that can make your online projects and websites more effective and more profitable.

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Advantages to Making Your Own YouTube Videos

Are you a fan of YouTube?  If you savor watching free videos online, from a sort of assorted genres, you haw be a huge fan of YouTube.  Although some internet users only check videos on YouTube, there are some who also post their possess YouTube videos.  If you have never done so before, you haw be wondering whether or not you really should.  To determine whether or not you should make and upload your possess videos to the YouTube website, you module poverty to examine the advantages or the plus sides to doing so.

Perhaps, the biggest advantage to making your possess YouTube videos is that your videos can be just most whatever you poverty them to be.  Popular videos on YouTube right today include comedy skits, recording blogs, how-to videos, and penalization videos from up and coming artists.  Whether you poverty to make a recording blog of yourself or if you and your friends poverty to just have recreation with a recording camera, you crapper do so.

Of course, when making a YouTube recording you module poverty to use your prizewinning judgment.  Although YouTube accepts videos on a wide variety of assorted subjects, you module poverty to travel with caution.  You should ever be cautious of online predators; therefore, you module poverty to be cautious most divulging too much information most yourself.  You might not necessarily think most it, but you also poverty to make sure that you don’t record and post anything illegal on YouTube.  It has been said that YouTube regularly works with law enforcement to help solve crimes. That just goes to show that you never really who is watching your videos or what the consequences for posting them might be.

Another one of the some advantages or pros to making your possess YouTube videos is that it is relatively easy to do.  Of course, you module need to have a recording recording device. What is nice is that there are a sort of assorted recording devices that you crapper use. For instance, some radiophone phones today come equipped with recording recording capabilities.  In addition to radiophone phones, you should also be able to use traditional camcorders or webcams.  For the prizewinning quality YouTube video, you module poverty to have a movie editing software program.  Movie editing software programs module not only give you the ability to preview your videos, before uploading them to YouTube, but you should also be able to modify them, if you would like to remove something and so on.

Once you prefabricated one of your videos and uploaded it onto your computer, you module find that getting your recording uploaded to YouTube’s website is just as easy. In fact, that is another one of the some advantages to making your possess YouTube videos.  Just like actually making the recording itself, uploading a YouTube recording is as easy at it can be.  If you have never uploaded a recording to YouTube before, you should be able to do, with ease. The YouTube uploading learning curve is so easy that you if you continue to make videos for the YouTube website you module be uploading them and sharing them with the internet community in no time at all.

Another benefit of making your possess videos and uploading them to YouTube comes after the fact.  After you have uploaded your videos to YouTube and they are available for viewing, anyone with an internet connection crapper visit the YouTube website to view your videos.  This means that just one of you videos haw be seen by thousands of people!  In fact, if those viewers are registered members of YouTube they crapper rate your YouTube videos or even leave comments for you.  This feature is nice because it gives you positive and sometimes even negative feedback; feedback that crapper be taken into consideration if and when you choose to make any more YouTube videos.

As you can see, there are a sort of pros or advantages to making your possess videos to share on YouTube.  As you likely know, there are also a sort of disadvantages to doing so as well, including safety.  However, as long as you display warn when making a YouTube recording or when talking with other YouTube members, your YouTube recording making experience should be a positive one.

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From Springwise

With the advent of YouTube and other video-sharing sites, there’s no doubt film-making has become an art of the masses. But while such user-created movies are typically viewed within the confines of the internet, a group of Dutch cinephiles are hoping to do them better justice by bringing them to the big screen.

Upload Cinema is a film club that aims to take the best web films and show them on the full-sized screen at the De Uitkijk theater in Amsterdam. On the first Monday of each month a different program of internet shorts is screened, generally chosen based on a particular theme or topic. For its October launch, for example, Upload Cinema’s theme was “Homemade Remakes.” Since then, monthly topics have included “The Perfect Speech,” “Video Gastronomique” and “The Best Web Videos of 2008,” which is January’s feature. The films included in each showing are chosen from among those members submit. Only members can view the films, and membership is limited to those who have been invited or who have entered a film that got accepted into a screening. Upload Cinema is sponsored by Amsterdam advertising agency Draftfcb.

We’ve already covered numerous examples of online phenomena entering the offline world, and Upload Cinema is another shining example. Want to undertake a similar effort of your own? First, see our sister site’s OFF=ON briefing for more on the online-to-offline trend. Then, contact Upload Cinema, which says it has prepared a soup-to-nuts kit to help launch similar cinemas in other towns. Lights, camera… action! (Related: Pop-up drive-in movies — A being space for cinephiles.)

Youtube is one of the biggest sites in the world connecting 124 million users - so just think of the potential for your project to really take off!

well Kurb provides both youtube promotion and video production packages to get your video content going global with the potetntial of bringing you in touch with a vast range of new audiences worldwide.

Email, me, Matt @ Kurb: kurbpromo@gmail.com to talk about how we promote and market video content online and offer internet marketing strategies for a range of projects.

We work with musicians, small businesses, educational institutions, and all kinds of entertainers and events.

The explosion in video marketing is based on the way technology has delivered the means to create and distribute video for next to nothing and this “lo-fi” approach to video production has gained traction as an easy way for new and smaller niche players to enter the medium.

With many of the services Kurb provides, these packages are designed to provide access to technology on a budget to those who up until now could never considered something like this, and delivering unrivaled value.

If you already have video content our we have services and methods in place to maximise your distribution and promotion through online platforms. Social promotion of videos involves not only the automation techniques which have made Kurb so effective on both both social and video sites, but also distribution and exposure on a continually expanding list of worldwide video content providers.

If you are looking to produce new content, we are currently preparing to launch our production unit delivering another affordable solution from Kurb.

As always we will be leading by example, and encourage you to check back at the kurb website and blogs as our videos become available.

A simple minute long video introducing people to your website is enough to get started. It doesn’t have to be anything elaborate - just someone talking about or “endorsing” the band, the brand the product etc. But from that simple starting point the sky is the limit.

Nowhere will you find the combination cutting edge expertise in online promotions and viral video marketing alongside the great value offered by kurb video production, giving you the power to create powerful and personal promotions messages with access to the medium of video production and marketing like never before.

Another great article passed on to me for Youtube Promotion. Email me, Matt @ Kurb, kurbpromo@gmail.com for youtube marketing, video marketing and online video promotion services.

You may or may not have noticed that many videos featured online are in the main part served up via YouTube, and this isn’t simply accidental or a matter of convenience.

Sites with many videos to date generate not only traffic, but also a buzz about the clips created. This broadens the reach of the content, and also provides ample opportunities for people to share and embed your videos. Every time someone chooses to embed these videos in their own blog or website, they in turn point their own site visitors in the direction ofyour site.

youtube channels also provides an easy resource for people to subscribe to and updated about each new video uploaded, in turn sending people to the pages in which the videos have been featured.

As subscribers grow and video views increase, so are the opportunities for promotion. Popular content will create further promotional opportunities, and send traffic to your site, without spending any cash at all.

So - here are some of the features and strategies that you can use to make sure that YouTube starts generating traffic to your website:

1. Create and Customize Your Own Youtube Channel

   Why you need a YouTube Channel

   The first thing you need to do, is create your own YouTube Channel. This is far from a complicated task as your channel is automatically generated for you when you sign up for a new Youtube profile.

   This is your first step to becoming a video creator, marketer, rock star or opinion maker - rather than just another site visitor.

   the advantages of having your own channel are:

   • The ability to arrange your own and others content in a single location, with its own YouTube URL
   • The opportunity to create a profile for yourself and your content, and link back to your website URL
   • The chance to start creating playlists from your own and other people’s content
   • The opportunity to lay the foundations of your YouTube presence, which you can build on using the other tips in this guide

   Customization Features

   Once you have signed up and started uploading, recording or aggregating video content, you can take advantage of some of the recently launched channel customization options. You can find these in your channel settings once you are logged in.

   In addition to being able to extensively edit the contents and design of your profile - selecting from a range of options the features you want to make use of - you can also select from your video selection 9 highlighted videos that will be prominently displayed on your channel profile.

   If you have managed to gather quite a collection, this is a great way of being able to promote some of your favorite, or your audiences’ favorite, videos.

2. Youtube Account Types - Choose Your Youtube Niche

   Targeting your content by account type

   When you sign up for a new account you are given the chance to choose which account type you would like. While one of the options is ’standard’, it makes a lot more sense to choose from the other possibilities. You can select from the following categories:

   • A Director account - great if you are producing your own web videos. This account allows you to to add custom items and a logo to your Profile pages
   • A Musician account - which is a good opportunity if you are hoping to promote your music through YouTube. In addition to your custom logo and choice of music genre, you can also display tour date information and CD purchase links on your profile pages
   • A Comedian account - which is of course a good way of promoting your comedy show or stand-up act. This allows you to add your custom log, comedy style, show date information and CD purchase links on your profile pages
   • A Guru account - which is for anyone that is an expert in a particular field, whether that be cooking or web design. This account lets you choose a custom logo, genre and links to your other websites from your profile pages

   If you already have a YouTube account but want to take advantage of this feature, you can do so by converting your account type from yourchannel info page. It is possible to change at any time.

   Why limit yourself?

   If you happen to dabble in music, comedy and dishing out advice you might wonder why it makes sense to limit yourself to one particular account type. The answer is simple - by choosing a particular account type you automatically increase your chances of your videos and profile being seen. Users can search by account type, looking just through the videos created by Guru account holders only for instance.

   This means that in narrowing the focus of your channel, you automatically reduce the competition from other videos, and give yourself the chance to further promote your work. Users can search for videos on the YouTube channel guide by selecting a particular channel category.

   From here, they can see the most subscribed and most viewed videos of the current week, and can also filter videos by the current month, or ‘all time’ in their search. Whether your videos get a lot of views in a particular week, or steadily gather views over a number of months, your self-promotion opportunities will have increased.

   It is far easier to rise to the top of the pile within a particular category than it is to make the front page of the website, and in the process you help potential viewers to narrow down their search. All of this leads to more video and profile views, and in turn more traffic to your website, and that’s before you consider any CD sales or live performance attendance you might see as an added bonus.

3. Create Short Form Viral Content

   Online video has its own rules

   In the vast majority of cases, your best chance of creating a highly-viewed video is to make sure that your running time is around the five minute mark or less.

   While people will watch TV-ripped content for significantly longer, made-for-web video works best in short bursts, both in terms of its ability to keep your viewers attention, and to stay within the file size limit of 100Mb placed on YouTube uploads.

   If you have a particularly exciting longer piece, it can very often be broken up into segments, and can always be combined together later in a playlist. This gives your viewers the chance to skip to relevant parts of the content if they choose to, rather than forcing them to sit through ten minutes of video before they get to the part that they are interested in.

   In terms of creating content that goes viral, there are no hard and fast rules, as it really depends on the nature of your content.

   If you have a Guru account, make short, snappy, super-informative videos and how-to guides that people won’t find elsewhere. If you have a comedian account, make me laugh in the first thirty seconds of your clip. Musicians - hit me with your greatest song, and have me tapping my foot in the first few seconds. This is the way to create video that people want to share.

4. Tag and Categorize

   Once you have created your video - or imported it from elsewhere - one important step to consider is choosing the right category and tags for your video. This is the stage that is most often rushed or overlooked, but if you take the time to check out the other popular videos in your niche, and see how they have been tagged and placed within the YouTube categories, it will finally pay off.

   Categories aren’t always as straightforward as they seem, and it could be that your content doesn’t fit snugly into any one of the options available. The key here is to run a search on similar content by keyword, and then make a note of how that content has been tagged and categorized.

   It is also worth paying attention to less popular categories if they fit your content, as you may be able to reduce your competition, and thus propel your video to the most popular or most viewed within your specific category.

   When it comes to tagging, don’t be shy about adding as many keywords as you can, and again, see if you can match them to other existing content. You may well then find your video being recommended in the ‘related’ videos sidebar next to other users videos, thus driving traffic to your own content and profile.

5. Create Niche-Targeted Playlists

   Making playlists

   Whether you create your own video or plan to bring together other users videos, putting playlists together is a very simple prospect. If you are using your own videos, you can do so by selecting clips from the My Videos section of your account and adding them to a new playlist.

   If you want to do the same with other users’ content, all you have to do is add the individual videos to your list of favorites, and then add them to playlists in the same way that you would your own videos.

   You can do this by visiting the video you are interested in and choosing the ’save to favorites’ option directly under the video player. You are even given the option of saving the video directly to any playlists you have already created.

   Why make playlists?

   The advantages of creating playlists are two-fold.

   First of all, you can gather individual clips into a niche-targeted context so that viewers can find related content quickly and easily without having to search for the individual items themselves. By putting in the time and research you can provide this service and boost your web traffic without ever recording a single video of your own.

   Secondly, you can gather your own videos either by thematic relevance, or as part of a series. If you have a longer video, it makes sense to break it down into several clips, each with a clear title, so that viewers can opt to skip to particularly interesting parts of your movie.

   Either way, you have cut out some of the search and navigation work required of your potential audience, and won them over in the process. The ability to select and bring to other people’s attention little-seen videos is a skill in and of itself, and people will thank you for taking the time.

   The key is to look for videos with a small amount of views where possible, as you will then be promoting content that has not already done the rounds a thousand times before.

6. Promote Your Video with YouTube Email and Bulletins

   If you want to get your video seen, your profile visited and your web traffic subsequently increased, it isn’t enough to sit back and passively wait for viewers to come to you. YouTube provides you with a number of self-promotion opportunities, and among them is the ability to send emails to other users, and create bulletins from your profile or other users’ channel pages.

   YouTube Emails

   People often forget that YouTube is a social community as much as it is a video-sharing site. As such, there is nothing terrible about reaching out to other users and letting them know about your content, your thoughts, or your admiration of their work.

   The Robin Good YouTube Channel gets a lot of incoming emails pointing out new videos or recommendations of great content to be found in the depths of the YouTube vaults. This has led to whole articles being written on the content of the videos suggested before now, and is a great way of spreading the word in an informal way.

   Obviously you don’t want to spam people with totally irrelevant links, but if you have put in a little research and found other users with similar tastes and interests, it is certainly worth letting them know about your videos and playlists.

   Bulletins

   Bulletins are an even easier way of creating short messages on your own channel profile, or leaving messages for users on their profile pages. Bulletins are super-short messages about your status, new releases or anything else you might want to broadcast to the world via your YouTube channel.

   This is a great way of leaving quick comments on other user’s pages, and in doing so you are likely to pique their interest enough for them to come and check out your profile and maybe even subscribe if they like what they see.

   Posting bulletins to your own profile is also an effective way to keep your viewers in the loop, and creates a sense of consistency and presence even when you haven’t posted any new videos for a while.

7. Leave Video Responses

   Another effective way of getting yourself seen is to leave a video response to another user’s clip. These video responses can be created right from underneath the main video player, and can be chosen from your previously uploaded videos, uploaded there and then, or even captured directly from your webcam.

   As such video responses can be relevant content that matches the theme of the original video or direct and personal responses from your webcam. Either way, there are a couple of things to keep in mind when leaving a response:

   1. Keep it relevant - nobody will thank you for leaving a totally irrelevant video response, and you are likely to make enemies this way
   2. Keep it civil - unless you are really aiming for a shock tactic, you are unlikely to win new supporters by being aggressive or unpleasant
   3. Choose your target video well - if your goal is to boost visits to your profile and website, there is little point in leaving a response to a little-seen, less-than-dynamite video. Hone in on who the most popular video-makers are in your niche area, and leave well-timed responses to their videos. You will then be in a good position to siphon off their viewers to your video and profile.
   4. Strike at the right time - The ideal situation is to get in early and get your response at the top of the pile, so that it gets seen. If you are the thirtieth person to leave a comment, chances are you are a little late

8. Join or Create YouTube Groups

   YouTube has a strong community of groups that exist for users to discuss and share videos. You can browse for groups to join by category, or create your own group from the YouTube Groups page. There are advantages to both approaches.

   Joining an existing group

   If you manage to find a group that fits your content-niche, you can join it in a single click, and then have the ability to post videos or comments to the group discussion area.

   Taking part in a group won’t necessarily take up a great deal of your time, but it will provide you with a very nicely segmented, targeted audience for your content. You can then add your videos, describe and discuss them and interact with other like-minded users. All the while you will be building your network of YouTube contacts, and potentially winning new subscribers to your channel.

   The major advantage of joining a pre-existing group is the fact that it will already have at least a small group of active users from the word go, while creating your own group may involve waiting for new members to join before you have any opportunity to promote your work.

   Creating your own group

   Nevertheless, with time and a little promotion via other YouTube community features, building a group around your own niche-interest, or even your website or business, is another great way to boost your YouTube presence and potentially win new site visitors.

   Once you have clicked on the create a group button you can choose a name, tags, description, URL and categories for it.

   You can also choose whether content will be posted directly to the group, or whether it will first require your approval. Obviously, if self promotion is your goal, it makes sense to make your group public rather than invitation only, which is another option available to you.

9. Chat in the Streams

   YouTube Streams provide you with another way to engage with the YouTube community directly, and give you the opportunity to join or create a room where videos are shared and discussed in realtime. This gives you an opportunity to share your videos in a niche-targeted live environment and communicate with the people watching them. Other users can also share their videos in the room if you allow them to, so this is more of a conversation than it is a one-sided presentation.

   Nevertheless, if you pitch the theme of your room just right, and do what you can to promote the ‘live event’, this could well be an effective way to bring new people into your circle of subscribers and friends.

   When you create a stream you can set a name, background image, welcome message, maximum number of users (up to 300) and who will be permitted to share videos. It is a good idea to leave this last option open to all, as few people will be interested in sticking around if they aren’t allowed to share their own videos in the mix.

10. Active Sharing

    A new feature, Active Sharing provides another opportunity to drive traffic to your profile. Active Sharing is aimed at trend setters and opinion makers, and makes it easy for you to broadcast the videos that you are currently watching.

    If you choose to turn on Active Sharing, every time you visit a video, your username will appear next to that video clip for 30 minutes. All of your videos will then be added to a ‘videos I’m watching’ section on your profile page. Via this service, curious viewers may click through to your profile, based on the fact that you are watching the same video. From there they will be able to check out other videos you have been watching, as a form of recommendation.

    While they are doing so, they will already be on your profile page, complete with the links to your website, CD sales or tour dates.

Conclusions

Tapping into the YouTube user-base is one effective way that you can promote your online content or business, whether through the creation of your own video clips or the promotion, aggregation and discussion of other people’s.

Either way, by making use of the great range of community, niche-building and content-targeting features of YouTube, you have a good chance of maximizing your conversion rate of YouTube viewers to website visitors.

While obviously there is no substitute for quality video content, even the best videos can become lost if you don’t take advantage of the opportunities you have to promote them. There are millions of YouTube site visitors that you can tap into to boost your own web traffic, but of course there are also millions of videos for them to choose from.

By niche-targeting your content and promoting it via the range of community features packed into YouTube, you can optimize your chances of successful self promotion and turn a simple user-account into an effective marketing machine.

Broadcast yourself, and promote yourself in for the bargain.

you might not understand this article, but what you need to know is that there are many, many clever tricks to promoting and marketing yourself, your videos, your products and services.

Email me, Matt @ Kurb to talk about it: kurbpromo@gmail.com

• Artist Management
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• Youtube Promotions

You may or may not get noticed that umteen videos featured online are in the principal endeavour served up via YouTube promotion, and this isn’t only extrinsic or a entity of lav.

Sites with galore videos to comrade create not only reciprocation, but also a bombinate virtually the clips created. This broadens the achieve of the cognition, and also provides rich opportunities for people to get and embed your videos. Every experience someone chooses to embed these videos in their own blog or website, they in break outlet their own tract visitors in the content ofyour computer.

youtube channels also provides an easy resource for people to write to and updated roughly each new video uploaded, in ferment sending people to the pages in which the videos possess been featured.

As subscribers develop and recording views increment, so are the opportunities for endorsement. Fashionable knowledge module create encourage promotional opportunities, and transfer reciprocation to your tract, without payment any change at all.

So - here are whatever of the features and strategies that you can use to sort careful that YouTube starts generating interchange to your website:

Create and Customise Your Own Youtube Channel

Why you beggary a YouTube Imprint

The initial statement you status to do, is make your own YouTube Manoeuver. This is far from a complicated task as your head is automatically generated for you when you clue up for a new Youtube saliency.

This is your ordinal stair to decorous a video creator, vendor, stone histrion or view maker - rather than upright other position traveler.

the advantages of having your own transmission are:

* The ability to organize your own and others aggregation in a bingle emplacement, with its own YouTube URL
* The chance to create a salience for yourself and your substance, and union hind to your website URL
* The possibility to commence creating playlists from your own and other fill’s volume
* The possibility to lay the foundations of your YouTube presence, which you can physique on using the opposite tips in this guide

Customization Features

Once you get subscribed up and started uploading, recording or aggregating recording substance, you can select benefit of several of the fresh launched passage customization options. You can exploit these in your head settings erstwhile you are logged in.

In gain to being competent to extensively change the contents and system of your salience - selecting from a array of options the features you deprivation to egest use of - you can also superior from your video action 9 highlighted videos that instrument be prominently displayed on your manoeuvre saliency.

If you know managed to gather quite a collecting, this is a uppercase way of being fit to boost few of your challenger, or your audiences’ preferred, videos.

Targeting your proportion by informing type

When you validate up for a new declare you are supposal the measure to opt which statement write you would suchlike. Spell one of the options is ’stock’, it makes a lot much sense to opt from the another possibilities. You can select from the pursuing categories:

* A Administrator informing - enthusiastic if you are producing your own web videos. This statement allows you to to add usance items and a logo to your Salience pages
* A Player account - which is a healthy opportunity if you are hoping to support your artist through YouTube. In increase to your bespoken logotype and prize of music music, you can also communicate journeying day info and CD purchase course on your salience pages
* A Comic account - which is of direction a worthy way of promoting your comedy pretence or stand-up act. This allows you to add your bespoke log, comedy communication, appear engagement assemblage and CD purchase links on your salience pages
* A Guru story - which is for anyone that is an practiced in a fact set, whether that be cookery or web design. This reason lets you select a pattern trademark, style and course to your else websites from your strikingness pages

If you already know a YouTube informing but poverty to digest welfare of this lineament, you can do so by converting your record typewrite from yourchannel message industrialist. It is attainable to interchange at any indication.

Why bound yourself?

If you occur to occupy in music, comedy and dishing out advice you power muse why it makes judgement to demarcation yourself to one part account typewrite. The tell is human - by choosing a component invoice identify you automatically amount your chances of your videos and salience being seen. Users can search by statement write, hunting retributory finished the videos created by Guru ground holders exclusive for instance.

This effectuation that in narrowing the center of your manoeuvre, you automatically turn the contention from other videos, and founder yourself the adventure to encourage promote your transform. Users can explore for videos on the YouTube channelize direct by selecting a particular manoeuvre category.

From here, they can see the most subscribed and most viewed videos of the contemporary hebdomad, and can also filtrate videos by the prevailing month, or ‘all case’ in their activity. Whether your videos get a lot of views in a item hebdomad, or steadily stitch views over a periodical of months, your self promotion opportunities give have enlarged.

It is far easier to climb to the top of the bundle within a special accumulation than it is to act the first author of the website, and in the knowledge you assist potential viewers to bare fallen their look. All of this leads to statesman recording and strikingness views, and in transport much reciprocation to your website, and that’s before you deliberate any DVD duplication income or smouldering execution attending you strength see as an further bonus.

NEED ONLINE PROMOTION SERVICES OR YOUTUBE VIDEO PROMOTION?: CHECK IT OR JUST EMAIL ME MATT, kurbpromo@gmail.com

I’m writing this post because I’m concerned that those who come to me for youtube promotion aren’t grasping internet marketing.

Using the internet to sell DVD’s, CD’s, downloads and T-shirts is not a long term sustainable model for optimum earnings. I’m a businessman, so I will always assess the opportunity to develop proven revenue, but selling physical products such as merch DVD’s and CD’s is not a proposition that can be extended quickly.

Things happen fast online. Culture is moving fast.

If you take an internet marketing approach to youtube promotion and management, you certainly wouldn’t ignore the opportunity to create revenue in traditional ways, but this sort of activity certainly wouldn’t be the core of any modern internet marketers business model.

It’s been almost 18 months since I wrote my first article for the purpose of sharing and leveraging targeted content online. The title of that article was “your music is worth nothing”. And it described how we were living in a world where copies of music, whether stored on computers or sold as physical product would lose significant financial value over the coming years.

This was a description of how changes taking place in the music and other video related industry, mainly due to internet based digital technologies, meant we had to prepare to start shifting the way we approached the business.

That was 18 months ago. Early in the year I wrote about how 2008 was all about 2009, that we had this year to brace for the impact of these changes to be felt.

And what I predict is that all this recession/downturn talk is just going to accelerate things. People have more access to content, information, stimuli through the internet than ever before they are going to be hungry for value and they will continue to demand it.

So real opportunities are going to start to emerge for those who have been preparing for them, not just the token novelty quirky viral video stuff.

I build income for content creators, entrepreneurs, people with a message, artists and their management online. That’s what I do. I don’t care what you look like or what you sound like, I create strategies to prepare musicians and entrepreneurs to make money in the future. That’s why I decided to just focus my blog on revenue strategies, and the strategies I use to create revenue are based on solid internet marketing practice.

When I’m talking to clients now I tend to gloss over the different myspace and youtube promotion stuff.  Because I say - you can pay me $500 to get your myspace popping and thousands of people to watch your video on youtube but then what? Where are you going to take that?

Yes, but Matt, people come from myspace and youtube and they buy downloads and merch.

Yes, but that’s an old model! Selling T shirts and downloads is only going to take you so far.

If you don;t have decent web property, you’re not building an asset that you can leverage in so many ways it’ll take me the next 6 months to get through it all on this blog.

We haven’t even got into the email management stuff with aweber properly because we got too many artists with ratty websites that don’t do stuff we need them to do!

It comes down to this, if you have no understanding of internet marketing practice you’re going to have a really hard time making your band viable, and it’s going to be a lot of work explaining it to you. You should keep reading this blog, I’ll try as much as I can to keep it simple.

But this is what I’m hearing talking to artists. That they want me to do myspace and youtube. And I’m like sure. What about your website. What about your blog. What about your mailing list. And I’m drawing blanks.

I haven’t even got started! We haven’t even started about leveraging recurring income streams which is a blog post I’m about ready to publish. I’m about to launch into all this heavy internet marketing stuff and building multiple niche web properties because I want to share solid revenue strategies with artists and they don’t even have a clue about the kinds of income that can be leveraged from high quality traffic that you commit to building.

Artists must get business minded about their propositions. Don’t have super premium high value products/services?

Get some! Do the math. You make 10 sales of your CD on your website. You make $100. I make 10 Sales of a 3 month consultancy package. I make $5000. Maths lesson over.

And relying on Myspace is so totally like living at your parents house. Time to face the real world and get out there.

It’s very concerning to me. If I was really committed to artists, it’s most likely I’d have to pull away from how heavily into internet marketing this blog is going so it was easier for musicians with only basic understanding to engage with, but I’m not going to feed you the same industry blog stuff about how to get gigs or get signed to some kind of deal if ultimately it won’t help you, if such things are even still relevant.
It makes me feel that more than ever I need to choose my clients, if you’re not prepared to attempt to understand internet marketing, then you’re not ready for the internet where the mainstream music industry is now increasingly situated. It wouldn’t surprise me if in years to come I go full circle and swap consulting for actually managing and developing acts that I felt were exceptional, by leveraging the brand and financial capital I’m now building up now I’m getting some momentum.

• Artist Management
• Online Music Promotion
• Auckland Posters - Design and Print
• DVD Duplication
• Cheap Graphic/Web Design
• DVD copying
• Music Marketing Blog
  
• Youtube Promotions

Need Youtube Promotions? - email me, Matt Turner - kurbpromo@gmail.com

Well lets have your youtube account looking halfway decent for a start, it’s not much chop having this wonderful video if it doesn’t look like your serious about presenting it. Youtube is run by google it’s teaming with google juice and Google runs on text! So add text! Lots of it.

You don’t want your youtube completely barren so fix that - start by pulling stuff off your website if you have to.

You want your Myspace looking good. A professional band wants to have a professional looking myspace that looks like they take themselves seriously. Looks like they’re music probably shouldn’t be free, I mean its what makes a difference these days when you’re trying to stand out.

We also provide really affordable design services so ask if you need support in that area.

The you can get started on some promo, with a decent myspace that looks good and makes sense that
should start kicking over. It’s like any space, give people a reason to be there and show them what to do. Get their emails.

Do some tweaks when events take place - when a new video arrives, new downloads, other juicy content bundles that are full of goodies.

Let me put it this way if I’m promoting some commercial emo or hip hop, I’d be a lot more blunt with my approach, but with grown up music, it needs a slightly more sophisticated approach, so we’ve probably got a lot of stuff to get straight, I hope you can bare with me.

With kids, they’re either into it or not and that’s the end of it.

But where the local scene is mature even by international standards, you have to attempt to grow your
reputation and rapport with the existing context.

Myspace won’t be a problem if your work and presentation is of a standard.

But I do like to be a little bit clearer on my research for youtube promotion, it’s worth making the effort to
really target the audience, there is going to be an interest in new high quality material, and I feel we want to get thwse peoples emails so you can sell them things later on, and leverage it to create more buzz, where there is this established scene to feed off.

Again, this sophisticated market expects free music. Maybe they expect bootlegs and remixes or other interactive 2.0ful experiences.  That’s something we’ve just got to negotiate how we can with.

How you say? I said! Get the emails! Get me a few hundred emails, anyone got a few hundred people on email? Show me those emails then we get to work.

When we get to auto responding those fans down the endless funnel of delightful digital products, we got fan management revenue locked up.

So your plan is pushing your traffic where exactly? To itunes? To the video for paid views?

Where’s the high value prospect?

Your awesome video you’ve probably spent too much money on is there to engage so that the target is excited about what they’ve seen.

We can put decent online videos together for you for only $300! That’s the content you need, without breaking the bank. You can even send us images and footage to feature in the video!

What do you want them to do after the video? Buy the track? Download free material? Submit email?

They want to sign up for email and they might participate in actions that result in revenue that you will solicit by email and a later time!

This is where I focus on a landing page - which fulfill all these specific outcomes.

We herd them up toward this page where we know should to they happen to have not previewed the video, they can do so, there’s purchase buttons, your social network buttons, your download for the free mixes
you’re offering, plus email sign up.

This is where it goes down.

Otherwise where’s your written content, new release, new video? we need to have that “press release” type
copy prepared as I will be formatting that message for different social media - blogs, forums, groups etc.

Each of these platforms needs to be spammed engaged in the most appropriate manner.

But you need to start, as always with  your keywords, don’t forget based around artists you sound like.

Same with onsite youtube promotion, you don’t want to run around youtube spamming the place, there’s a place for spam , it’s called myspace.

If you’re clever and experienced like me, you use keywords when automating promotion on youtube so you only get highly qualified matches. Otherwise seriously you’re just spamming the place.

Again with your youtube, your copy, you’re going to want to mention artists and labels that you’re distinctly akin to in sound and vibe, and just all the normal press release stuff, if you can do quotes . . . anything I can work with!

So what do we do with our writing? Where do we put it? How do we get it to all the different social media, how will people come to watch our video?

How do we make the landing page with the email and the buttons?

How can we autorespond with delightful funnels?

Well you can wait around and keep reading or you can get your wallet out and email me -

Matt @ Kurb
kurbpromo@gmail.com

Email Matt @ Kurb - kurbpromo@gmail.com for youtube marketing needs.

Recent surveys have shown YouTube’s growing influence as a place for music discovery, but now its becoming a significant source of  revenue as well. No one is releasing hard numbers, but at least one major label, Universal, admits that payments from YouTube now measure in the “tens of millions of dollars” and will top $100 million for the year.

“(YouTube) is not like radio, where it’s just promotional,” Rio Caraeff, EVP of Universal Music Group’s eLabs told cNet. “It’s a revenue stream, a commercial business. It’s growing tremendously. It’s up almost 80& for us year-over-year in the U.S. in terms of our revenue from this category.”  Universal is by far YouTube’s most popular channel with nearly 3 billion total views. Sony BMG is second with a mere 485 million. Of the top 10 channels on YouTube,  seven are music related including Warner Bros. Records, Soulja Boy, and Disney’s Hollywood Records.

Most indie artists and labels are not yet receiving a share of revenue even as YouTube and it’s parent Google work to increase ad revenue and expand their music offerings.
Universal are earning an estimated $100 million in 2008 from online music videos. The other major labels are getting big checks too with 80% of the money coming from YouTube.

Now comes word that YouTube is already in negotiations with the four major label groups and telling them not to count on those big checks for long. The new deals being offer by YouTube and parent Google, which take effect sometime next year, will not add nearly as much cash to label coffers.

Will the labels balk and not re-sign with YouTube? Don’t count on it. With the video site becoming a top choice for music discovery, the labels need YouTube more than YouTube needs them.

Get your video promoted on youtube

YOUTUBE PROMOTION TECHNIQUES

Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.

When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina , Smirnoff’s Tea Partay music video, the Sony Bravia ads , Soulja Boy - videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. - videos with millions and millions of views.

Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.

Secret #1: Not all viral videos are what they seem

There are tens of thousands of videos uploaded to YouTube each day (I’ve heard estimates between 10-65,000 videos per day). I don’t care how “viral” you think your video is; no one is going to find it and no one is going to watch it.

The members of my startup are hired guns – our clients give us videos and we make them go viral. Our rule of thumb is that if we don’t get a video 100,000 views, we don’t charge.

So far, we’ve worked on 80-90 videos and we’ve seen overwhelming success. In the past 3 months, we’ve achieved over 20 million views for our clients, with videos ranging from 100,000 views to upwards of 1.5 million views each. In other words, not all videos go viral organically – there is a method to the madness.

I can’t reveal our clients’ names and I can’t link to the videos we’ve worked on, because YouTube surely doesn’t like what we’re doing and our clients hate to admit that they need professional help with their “viral” videos. But I can give you a general idea of who we’ve worked with: two top Hollywood movie studios, a major record label, a variety of very well known consumer brands, and a number of different startups, both domestic and international.

This summer, we were approached by a Hollywood movie studio and asked to help market a series of viral clips they had created in advance of a blockbuster. The videos were 10-20 seconds each, were shot from what appeared to be a camera phone, and captured a series of unexpected and shocking events that required professional post-production and CGI. Needless to say, the studio had invested a significant amount of money in creating the videos but every time they put them online, they couldn’t get more than a few thousand views.

We took six videos and achieved:

• 6 million views on YouTube
• ~30,000 ratings
• ~10,000 favorites
• ~10,000 comments
• 200+ blog posts linking back to the videos
• All six videos made it into the top 5 Most Viewed of the Day, and the two that went truly viral (1.5 million views each) were #1 and #2 Most Viewed of the Week.

The following principles were the secrets to our success.

2. Content is NOT King

If you want a truly viral video that will get millions of people to watch and share it, then yes, content is key. But good content is not necessary to get 100,000 views if you follow these strategies.

Don’t get me wrong: the content is what will drive visitors back to a site. So a video must have a decent concept, but one shouldn’t agonize over determining the best “viral” video possible. Generally, a concept should not be forced because it fits a brand. Rather, a brand should be fit into a great concept. Here are some guidelines we follow:

• Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips
• Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: “Dramatic Hamster”
• Don’t make an outright ad: if a video feels like an ad, viewers won’t share it unless it’s really amazing. Ex: Sony Bravia
• Make it shocking: give a viewer no choice but to investigate further. Ex: “UFO Haiti”
• Use fake headlines: make the viewer say, “Holy shit, did that actually happen?!” Ex: “Stolen Nascar”
• Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: “Yoga 4 Dudes”

These recent videos would have been perfect had they been viral “ads” pointing people back to websites:

• Model Falls in Hole on Runway
• Cheerleader Gets Run Over By Football Team
• PacMan: The Chase
• Dude
• Dog Drives Car
• Snowball – Dancing Cockatoo

3. Core Strategy: Getting onto the “Most Viewed” page

Now that a video is ready to go, how the hell is it going to attract 100,000 viewers?

The core concept of video marketing on YouTube is to harness the power of the site’s traffic. Here’s the idea: something like 80 million videos are watched each day on YouTube, and a significant number of those views come from people clicking the “Videos” tab at the top. The goal is to get a video on that Videos page, which lists the Daily Most Viewed videos.

If we succeed, the video will no longer be a single needle in the haystack of 10,000 new videos per day. It will be one of the twenty videos on the Most Viewed page, which means that we can grab 1/20th of the clicks on that page! And the higher up on the page our video is, the more views we are going to get.

So how do we get the first 50,000 views we need to get our videos onto the Most Viewed list?

• Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not against any rules.
• Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
• MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. We take advantage of this.
• Facebook: Share, share, share. We’ve taken Dave McClure’s advice and built a sizeable presence on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.
• Email lists: Send the video to an email list. Depending on the size of the list (and the recipients’ willingness to receive links to YouTube videos), this can be a very effective strategy.
• Friends: Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook.

Each video has a shelf life of 48 hours before it’s moved from the Daily Most Viewed list to the Weekly Most Viewed list, so it’s important that this happens quickly. As I mentioned before, when done right, this is a tremendously successful strategy.

4. Title Optimization

Once a video is on the Most Viewed page, what can be done to maximize views?

It seems obvious, but people see hundreds of videos on YouTube, and the title and thumbnail are an easy way for video publishers to actively persuade someone to click on a video. Titles can be changed a limitless number of times, so we sometimes have a catchy (and somewhat misleading) title for the first few days, then later switch to something more relevant to the brand. Recently, I’ve noticed a trend towards titling videos with the phrases “exclusive,” “behind the scenes,” and “leaked video.”

5. Thumbnail Optimization

If a video is sitting on the Most Viewed page with nineteen other videos, a compelling video thumbnail is the single best strategy to maximize the number of clicks the video gets.

YouTube provides three choices for a video’s thumbnail, one of which is grabbed from the exact middle of the video. As we edit our videos, we make sure that the frame at the very middle is interesting. It’s no surprise that videos with thumbnails of half naked women get hundreds of thousands of views. Not to say that this is the best strategy, but you get the idea. Two rules of thumb: the thumbnail should be clear (suggesting high video quality) and ideally it should have a face or at least a person in it.

Also, when we feel particularly creative, we optimize all three thumbnails then change the thumbnail every few hours. This is definitely an underused strategy, but it’s an interesting way to keep a video fresh once it’s on the Most Viewed list.

See the highlighted videos in the screenshot below for a good example of how a compelling title and screenshot can make all the difference once the video is on the Most Viewed page.

6. Commenting: Having a conversation with yourself

Every power user on YouTube has a number of different accounts. So do we. A great way to maximize the number of people who watch our videos is to create some sort of controversy in the comments section below the video. We get a few people in our office to log in throughout the day and post heated comments back and forth (you can definitely have a lot of fun with this). Everyone loves a good, heated discussion in the comments section - especially if the comments are related to a brand/startup.

Also, we aren’t afraid to delete comments – if someone is saying our video (or your startup) sucks, we just delete their comment. We can’t let one user’s negativity taint everyone else’s opinions.

We usually get one comment for every thousand views, since most people watching YouTube videos aren’t logged in. But a heated comment thread (done well) will engage viewers and will drive traffic back to our sites.

7. Releasing all videos simultaneously

Once people are watching a video, how do we keep them engaged and bring them back to a website?

A lot of the time our clients say: “We’ve got 5 videos and we’re going to release one every few days so that viewers look forward to each video.”

This is the wrong way to think about YouTube marketing. If we have multiple videos, we post all of them at once. If someone sees our first video and is so intrigued that they want to watch more, why would we make them wait until we post the next one? We give them everything up front. If a user wants to watch all five of our videos right now, there’s a much better chance that we’ll be able to persuade them to click through to our website. We don’t make them wait after seeing the first video, because they’re never going to see the next four.

Once our first video is done, we delete our second video then re-upload it. Now we have another 48-hour window to push it to the Most Viewed page. Rinse and repeat. Using this strategy, we give our most interested viewers the chance to fully engage with a campaign without compromising the opportunity to individually release and market each consecutive video.

8. Strategic Tagging: Leading viewers down the rabbit hole

This is one of my favorite strategies and one that I think we invented. YouTube allows you to tag your videos with keywords that make your videos show up in relevant searches. For the first week that our video is online, we don’t use keyword tags to optimize the video for searches on YouTube. Instead, we’ve discovered that you can use tags to control the videos that show up in the Related Videos box.

I like to think about it as leading viewers down the rabbit hole. The idea here is to make it as easy as possible for viewers to engage with all your content, rather than jumping away to “related” content that actually has nothing to do with your brand/startup.

So how do we strategically tag? We choose three or four unique tags and use only these tags for all of the videos we post. I’m not talking about obscure tags; I’m talking about unique tags, tags that are not used by any other YouTube videos. Done correctly, this will allow us to have full control over the videos that show up as “Related Videos.”

When views start trailing off after a few days to a week, it’s time to add some more generic tags, tags that draw out the long tail of a video as it starts to appear in search results on YouTube and Google.

9. Metrics/Tracking: How we measure effectiveness

The following is how we measure the success of our viral videos.

For one, we tweak the links put up on YouTube (whether in a YouTube channel or in a video description) by adding “?video=1” to the end of each URL. This makes it much easier to track inbound links using Google Analytics or another metrics tool.

TubeMogul and VidMetrix also track views/comments/ratings on each individual video and draw out nice graphs that can be shared with the team. Additionally, these tools follow the viral spread of a video outside of YouTube and throughout other social media sites and blogs.

Conclusion

The Wild West days of Lonely Girl and Ask A Ninja are over. You simply can’t expect to post great videos on YouTube and have them go viral on their own, even if you think you have the best videos ever. These days, achieving true virality takes serious creativity, some luck, and a lot of hard work. So, my advice: fire your PR firm and do it yourself.

OR YOU COULD HIRE KURB PROMOTIONS!!!

• Artist Management
• Online Music Promotion
• Auckland Posters - Design and Print
• DVD Duplication
• Cheap Graphic Design
• DVD copying
• Music Marketing Blog
  
• Youtube Promotions