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Okay so an article today reflecting on the success of ok go’s continued viral video marketing angle with consideration of 2 main points.

The ok go videos aren’t genius but they’ve put a lot of work into coming up with something that’s worth talking about - “remarkable” as Seth Godin says.

Most artists I see are not coming up with something remarkable and their really willing to work hard to make

a difference.

So . . . it appears that the band OK Go! Are on the verge of scoring another “viral” hit with their new video “This too shall pass.” which is the corresponding follow up to their first hugely successful choreographed treadmill video.

Of course I ended up checking it out in the end because obviously I do a lot of work in online video and music marketing so I thought this would be worth seeing for research purposes.

A lot of artists and clients approach me about video marketing in fact it seems to be a bit of a growth area right now and it makes a lot of sense strategically because in the online video area working on building up your youtube marketing is wothwhile because youtube still dominates that sector.

But I’m looking at what we can pick up from the video marketing campaign behind the latest ok go video because their dependence on this video being a viral hit is at the centre of their whole music marketing campaign.

This time, and this is one of the main reasons I ended up watching it, is they have the media resources of their label behind them which is pushing out the story of this new video all over the net, the link and the articles keep coming up, so eventually I succumb to see what all the fuss is about.

So they decided to keep with the theme of an epic low fi-ness – not particularly high production values but a device for extremely

This is what I started to think watching the video – there are a couple of principals at play here which are worth considering when you’re reflecting on your own viral video efforts

• ok go! Are not going for a hi fi approach, instead they are putting painstaking amounts of work into the execution of their videos in order to ensure success. Are you putting this kind of detailed work and showing this kind of vision? Ok go know they have to deliver to a high standard to be effective and yet some of the videos I’m paid to promote really deliver nothing, they are a total outside contender with no obvious hook. What do you expect to happen to a video that really isn’t that impressive? Do you expect to give me $500 and become an overnight success? I don’t think that will work. What do you see happening after the fan has seen the video? Is your hope that the average viewer will remember your video enough from the dozens they’ve seen that day to ever act on it again? Are you going to make any attempt to ease the tranisition of someone who simply enjoyed your video to a real fan who is going to actually play an active roll in suportng you an artist?

• Also, Ok go have not only a huge publicity machine in the form of their label, Sony, behind them, but an established angle for bloggers and media to pick up on and run with. This reminds me of what publicity and public relations is all about, because I studied it in school. The idea of PR is to do half the journalists work for them so all the have to do is pick and choose the way they want to present the story provided by PR and hey presto, the newshole is filled, and the media’s job is done. When you’re pushing a viral promotion are you doing the smart PR thats going to make your story runnable or are you still just crossing your fingers?

So – as you see ok go mentioned again and again in a series of endless prompts to get you to check out their latest viral music video marketing campaign – thikn about whether you’ve got the innovation and effort behind your video to really breakthrough aswell as an an expertl crafted youtube promotions campaign with which to promote it.

Hi Matt here from Kurb on the Music, Marketing and Management blog and we’ve been getting a lot of traction for youtube video promotions - both marketing videos on youtube for more views and exposure, and the production and editing of your youtube video at a really competitive price - we can put a video together for you starting from $97! Check out our site cheap video production for great budget video services and deals.

Check out more info on our youtube promotions services and packages at our official youtube promotions site, or just email me Matt through kurbpromo@gmail.com

How about this solid package, bound to bounce your youtube profile right up:

- 10 hours viral promotion - seo optimization, profile review, social media, backlinking, press release

- 50,000 guaranteed views

- 10,000 co-ordinated views in one day to ensure you reach “most viewed”

Total Cost: $695 - what a deal!

We can not only guarantee set amounts of views but we can also offer our co-ordinated service, which means with all our staff focused on promoting your video at the same time your chances of getting “most viewed” skyrockets for the day, and of course once you hit the “most viewed” charts, you have the chance of going “full blown” viral as more and more random viewers are pulled in from the most viewed charts.

If you’re just starting out on youtube and only have a few hundred views on your video, you’re actually not doing too bad for fully organic promotion, and patience will be a great ally. What you’re doing is building a cumulative asset because if the vibe of your youtube is somewhat professional and the videos are of an appropriate standard, you just need to build up a bit of gravity, momentum.

What I would suggest is if your videos are good, and your profile is presentable with lots of text that improves your general relevance in searches both within and outside of youtube, you’ve done enough work actually on youtube, unless you want to start pulling out the tricks I use - that is building up views, employing internet marketing strategies to pull in traffic and concentrating promotions in order to get to the “most viewed”, as well as networking more, your best way forward is to have a blog on wordpress.com and blogspot.com (if you can’t afford to set up your own site) and get more text based promotions. Write regular posts zeroing in on your keywords ie “original piano composition videos” - stuff thats going to lead your people from big search engines like google straight to you and embed your video in the page this will help you get hits.

Remember, google owns youtube so very similar algorythyms will be used to throw up your website on searches as will decide whether your video is listed as one of the “relevant videos” and this is also another way to bring in lots of traffic on the youtube site.

Getting links back to your youtube videos would also help the cumulative momentum, but honestly long term, a better strategy is to get links back to your home site and have that authority flow through your site.

I would suggest you consider something such as “www.piano-videos.com” for your site, it’ll help you get that traffic and google authority going, you can do www.tjmorgan.com later after you’ve got a million hits

again patience, work on your videos, work on searhcable text, and you’re not doing too badly at this stage.

Well by tricks and marketing tactics I mean the stuff I charge for to boost your youtube.

By getting hits of 10k plus on one or more of your videos, it’s going to instantly look to visitors as if your established and this has a suprising effect on how new vistors will perceive you and your popularity.

Thats why these things tend to have a cumulative momentum.

A lot of the stuff we do to improve your account has already been done, we just speed up the viral process, especially in the areas I described related to off youtube marketing - using seo and social media and even advertising deals to bring in more visitors.

I guess speeding up the whole process is what you’re trying to achieve to get to the critical point where youtube actually delivers real life career opportunities, otherwise, well there’s 2011 to look forward to!

Email: kurbpromo@gmail.com to increase views on youtube through youtube video promotion for your online music video or small business marketing video presentation.

Need Youtube marketing services?

We provide youtube promotions for bands, businesses and brands to get exposure on youtbe with increased views, optimized videos and viral videos and teasers.

As well as creating extra video and offering production services to increase your presence on youtube we also optimize your channel, use special tricks to get your video coming in more searches and relevant links, asweel as sending 1000’s of visitors from social sites and forums / community sites where we have connections.

WHAT’S THE COST AND WHAT’S THE GUARANTEE?

These deals ALL include a free budget video presentation / teaser

For 20k views it’s $200 upfront and another $100 on completion.

For 50k views it’s $300 upfront and another $200 on completion.

For 100k views it’s $500 upfront and another $300 on completion.

Youtube Marketing and Online Video:

YouTube is the largest video destination site on earth. Learn video marketing tips and techniques for marketing YouTube videos and YouTube channels. We do our best to keep up with the latest news, trends, strategies and tactics for YouTube marketing and we like share our insight with ReelSEO readers. Our goal is to share best practices for marketing via YouTube and to learn a little while doing it.

Why is online video marketing crucial in today’s marketplace?

There are more videos watched a month, than there are searches conducted on all of the search engines. Today, everyone has got it sort of figured out that in terms of SEM or SEO, they’ve got to do it. What they totally miss is while that’s huge, and essential… video is even bigger.

I’m tryig to make it as step-by-step, and as practical as possible. I think what SES prides itself on is that it provides people with actionable insights. You can sit through a session, and at the end of it, you should be able to go back to your office and do this stuff yourself. However in addition to that, you’re going to have to do more. That’s because particularly with YouTube, there’s a lot of popular myths out there as to what it is and how it works; and I’ve got to dispel some of those myths. I compare the challenge that I’m facing as the one that Columbus faced: Training his crew to sail West wasn’t the hard part. Explaining to Queen Izabella and King Ferdinand why sailing West wasn’t going to have him fall off the edge of the world – that was the hard part. So I’ve got to sort of mix the two. I’ve got to mix a little bit of why along with an awful lot of how.

What do you typically hear from people about YouTube video optimization? Are there certain assumptions that are still being made that you need to correct them on?

I think people almost seem to have missed the memo that YouTube at Google Video’s lunch, which is why Google ended up paying $1.6 billion to acquire YouTube. So they’re still thinking that video optimization is all about optimizing the video that you put on your website. And it comes as sort of a stunning surprise that, excuse me – YouTube doesn’t crawl websites! If you put your video on your website, you’re putting it there to be found by Google Video [not YouTube]. According to comScore, with the latest table that was just out [in October 2009], there are 99 times more videos viewed on YouTube, than there are viewed in Google Video. So if you’ve optimized your video just for your website, you’re optimizing for the round-off area – that’s not where the market is! You’ve got to upload your video to YouTube if you’re going to have a shot of getting some of the monster views that a whole lot of videos are getting these days.

How do you deal with those companies that dismiss YouTube as just consumer entertainment, rather than meriting a serious business strategy? They may be thinking, “we don’t want our professional videos being shown next to a monkey on a surfboard,” or something else that might make their own brand look questionable.

 The #1 channel on YouTube is from Universal Music Group. Music videos are very popular, and none of those videos are amateur work; they’re all professionally produced. The #2 channel on YouTube is Expert Village; and that’s a “how-to” video site. So, there are a whole lot of very successful people in the YouTube space who aren’t amateurs, and who aren’t just doing funny videos. Now if you last looked at YouTube video just 3 years ago [back in 2006], then yeah, it was mostly amateur. But you need to take a look at YouTube again; its’ getting a billion views a day! That’s too big to ignore; and when you look at the content, its just too diverse to pidgeonhole.

Thos marketing on youtube with youtube promotions need to know certain things. They’re going to be able to optimize their own videos. When they upload a video, they’re going to know all of the right steps. But more importantly, they’re going to come away with the second thing: They’re going to have a lot of colleagues in their organization who are going to have questions like, why are you doing this? What’s the big deal? And we’re going to try and provide them with answers to those questions, too. So as I mentioned earlier: A whole lot of “how,” a little bit of “why,” and at the end of the hour, hopefully people will benefit from both.

Need Youtube marketing services?

Email: kurbpromo@gmail.com to increase views on youtube through youtube video promotion for your online music video or small business marketing video presentation.

We provide youtube promotions for bands, businesses and brands to get exposure on youtbe with increased views, optimized videos and viral videos and teasers.

As well as creating extra video and offering production services to increase your presence on youtube we also optimize your channel, use special tricks to get your video coming in more searches and relevant links, asweel as sending 1000’s of visitors from social sites and forums / community sites where we have connections.

WHAT’S THE COST AND WHAT’S THE GUARANTEE?

These deals ALL include a free budget video presentation / teaser

For 20k views it’s $200 upfront and another $100 on completion.

For 50k views it’s $300 upfront and another $200 on completion.

For 100k views it’s $500 upfront and another $300 on completion.

Youtube Marketing and Online Video:

YouTube is the largest video destination site on earth. Learn video marketing tips and techniques for marketing YouTube videos and YouTube channels. We do our best to keep up with the latest news, trends, strategies and tactics for YouTube marketing and we like share our insight with ReelSEO readers. Our goal is to share best practices for marketing via YouTube and to learn a little while doing it.

Why is online video marketing crucial in today’s marketplace?

There are more videos watched a month, than there are searches conducted on all of the search engines. Today, everyone has got it sort of figured out that in terms of SEM or SEO, they’ve got to do it. What they totally miss is while that’s huge, and essential… video is even bigger.

What do we mean by “video optimization?”

Video optimitization is one of the first steps to being successful at what I’m going to call, “video marketing.” The first step is this: you have to get discovered. Now that’s hard, because there’s more than 20 hours of new video uploaded every minute. Life would be easy if you had no competition, but there’s a ton of competition. So the first step is to do some keyword research – make sure that those relevant terms are in your title and summary and/or description, and in your tags. Because if you aren’t found, nothing else good can happen.

But that’s not enough. If you make your video a live-or-die situation with just the number of searches, you’re missing the lion’s share of the views that are out there. Those views come when the people who’ve seen your video, then decide to share it with their friends. So if you’re content is lame, why would anyone want to share it? If nobody would want to embed it in a blog, how are you going to get the extra views from it being embedded there? So you see, there’s more to video marketing than just optimizing video. There’s community outreach, there’s blog outreach, there’s good content that’s going to go viral – not boring content. So there are other elements, but video optimization is the first step.

What is the special opportunity that YouTube has with video optimization?

The good news is, particularly for people coming to SES will find out, that many of the steps around video SEO are going to be familiar [to search marketers]. The radical difference is that instead of using a keyword tool, for example, to find out whether the search terms are conducted on Google…  you want to use a different keyword tool to find out what are the search terms on YouTube. It’s so obvious when you look at it after the fact. But at first people will say, but isn’t a search term a search term a search term? And the answer is, no.

The best example I can give you is, if I were to go to Google, I might be looking for the term, “Steve Balmer video.” But if I’m going to YouTube, I’m just going to be looking for “Steve Balmer.” There’s no reason for me to add the word “video” there when I’m at YouTube; it’s just going to be assumed. When you get through that, then the rest of the steps [with video marketing] fall into place.

Email: kurbpromo@gmail.com to increase views on youtube through youtube video promotion for your online music video or small business marketing video presentation.

NEED YOUTUBE PROMOTION AND GENERAL ONLINE STRATEGIES?

We Guarantee increased views from authentic human visitors viewing you online youtube videos!

20K: $300

50k: $500

100k: $800

Email: kurbpromo@gmail.com

What’s the single most important asset in your online business?

Your list.

You probably know that already. Your email list or subscriber list or customer list – your means of staying in contact with your prospects and customers – is the most important asset to your business.

The problem you face is how to rapidly build your email list.

I’ve talked plenty about list building on this blog and in courses and free reports I’ve published, however there is one area I failed to cover extensively because it’s not something I’ve experimented with.

What am I talking about?

Building your list using YouTube video marketing.

Luckily for me a very close friend worked the last seven months building a completely new online business using just YouTube to build his list.

His new business has nothing to do with Internet marketing – it’s about street magic.

I get the benefit of Gideon’s knowledge and experience all the time, so I know how good he is at YouTube marketing.

Next week you have a chance to learn

How Good Is YouTube For List Building?

When I started my blog it took me a year to build up to 1,000 RSS subscribers. At the start of the second year I started an email list. At the end of two years I had 3,000 email subscribers and 3,000 RSS subscribers.

Gideon started a new business in April 2009 and began marketing with YouTube videos only. He had a blog, but all the traffic that went to the blog came after watching the videos on YouTube.

After only seven months of using YouTube, Gideon had grown his list to 13,000 subscribers – an incredibly rapid growth rate.

It took me almost three years to match that and he did it in just over half a year.

And remember, this is not in the “make money” niche like me, this is in teaching people how to perform magic tricks.

I’m very impressed by the potential YouTube presents as a list building tool, and let’s face it – we need as many marketing techniques as we can get when it comes to building your lists.

It’s tough to generate a quality email database, especially when you start from scratch with no existing contacts. You need something extra today, you need to know what is current and powerful, and that is what YouTube marketing is all about.

start your new business from absolutely nothing. There was no profile, no online contacts, just him, his business partner Jay Jay, a blog and a YouTube account.

you need to understand the exact steps he went through to build his list using YouTube, so if you want in on all his best tactics and strategies, or If you can’t make the live call, Gideon will provide a recording and transcript you can listen to or read after.

Don’t Like Writing? Need New Marketing Ideas?

This is a great opportunity for you if you don’t like writing, and like the idea of using video content to grow your list. Or you might be looking for another marketing channel to expand your business and generate new leads.

Your next step is to go and watch the short video You have until Tuesday to qualify for the bonuses and make the live call.

Email: kurbpromo@gmail.com for youtube promotions, productions and marketing.

If you want to increase youtube views through youtube marketing and promotion then contact us today to discuss your options for this kind of online video promotion and marketing.

Did you know we can also produce online music videos for musicians and artists for under $500? We are the specialists and cheap online music video promotion and production - or cheapest video production package is only $97.

Also if you need to increase your views with real viewers on youtube we have several youtube promotions packages available whic are excellent for online music video promotion.

20,000 views for US$300

50,000 views for US$500

100,000 views for US$800

Now we need some stuff for SEO - lots of words that may not make sense but help google to rank your site - if you want to rank your site make sure you use lots of the words you want to rank for such as youtube promotion and all things to do with online video marketing and online cheap video production :

In Germany, delay the start of a separate website for copyright reasons. Obviously the negotiations with the German collecting societies such as GEMA could not be more timely completion. Youtube wants to pay a flat fee of Gema obviously.

When are professional content providers including BBC, France 24, German wave, Kinowelt, and the Swiss television and the football club AC Milan, FC Barcelona and Bayern Munich on board. Chen, however, remains vague in assessing to what extent the localization of the content can now weakening of the advertising business Plattformankurbelns. Chen: “We believe that the local country sites, the content and thus can make the advertising more relevant for users.”

Google launches Youtube daughter s this week with its own national spending in France, Ireland, Brazil, Italy, Japan, the Netherlands, Spain and Britain. “With this step Youtube for a more international audience wants to be more accessible and we look forward to a launch in other countries,” said Steve Chen, one of Youtube’s founders.

Youtube Promotion

How To Set Up Your YouTube Channel
Anyone can set up his own channel on YouTube. When you register an account on the site, you are automatically given your own page. The URL for your channel will be www.youtube.com/username.
When you go to set up your own channel, be sure to keep these ideas in mind:

Step 1. Think About Your Channel Name
Make your user name something that is easy to remember. It would be ideal to make your user name your band’s / artist name. If that name is unavailable, add something like “music” or official” into your user name. This lets YouTube users know that this is an official account, and it makes it easy for your fans to find you.
TIP: Your YouTube name should match your URL & your MySpace

Step 2. Specify “Musician” Account.
To do this, all you need to do is:

• Login to your account
• Click on “Account” in the right top corner
• Select “Edit Channel” - this is located in the “Overview” tab
• Go to the “Channel Type” section & select “Musician”

Step 3. Design Your Channel!
Go into the “Account” section and click on “Channel Design.” This will give you the option to select different colors, upload a background image, etc. It’s really easy to use, and within a few clicks you can spice up your Channel’s look.

Here are a few channel design tips:

• Try to make your channel look somewhat similar to your website & your MySpace, Twitter etc. You always want to keep your artwork consistent on all of your sites so people can recognize that its you all over the net.
• Make sure that you make the text and links on the page easy to read. I would recommend keeping the table colors white, text color black, and the links blue or another dark, readable color.
• Don’t add too many sections (i.e. Group Links, User Uploads Box, etc.) if you currently don’t have any activity on your page. Having these blank sections on your page will make it look cluttered. If you decide to start using these options, you can always come back and add them later.

Step 4. Text Populate Your Channel
Did you know that you can add information to your YouTube Channel just like you do to your MySpace and Facebook pages?

Here are tips for text content to your channel:

• Click on “Account” and then select “Performer Info.” This will give you the option to fill out basic information about yourself/your band.
• Be sure to include website and MySpace links. You can’t use HTML in the performer info section, but you can create a hyperlink by using the full URL (this must include http:// before your website address).
• You will be given three spots for album images and buy links in your profile - use them! Don’t have three albums out yet? That’s OK, Create an icon that links out to your merch page or website.
• Add your tour dates to the page by selecting the “event dates” tab in your account backend. You have the option to include a buy link for each tour date - be sure to use it if you can to sell tickets to your shows if they are available online.

Step 5. Upload Your Videos
I know, it seems simple, but there’s more to uploading videos to YouTube than just clicking the yellow “upload video” button in the top left corner of the screen.

Title Properly
Make sure that the title of each of your videos includes your artist or band name, song title, and any other relevant information. The title of your video is the first thing that will be seen in the search results, so make sure it’s easy to identify.

Use the Description!
You have a lot of space here to describe your video in depth, so if you couldn’t put everything you wanted in the title, you will have the opportunity to add it here.
TIP: Remember, you can put URLs in the description as well, so be sure to add links to your: MySpace, Twitter, Facebook, CD Baby etc. You have to include the full website address for the link to be clickable

Select a Proper Video Category
This will more than likely be “Music.”

Tag Thoroughly
Use as many different tags as you possibly can. Be sure to include your artist/band name, song name, any related artists names (especially if you add a cover), similar artists (so that when people type in an artist they like they will come across your video), genres of music, hometown, names of all band members, producer, themes in the video and anything else that makes your video more searchable.

Broadcast Options and Sharing Options
Don’t change these options. `They are already set for maximum viral exposure.

Uploading the Actual Video File is The Easiest Part
YouTube pretty much accepts all video formats. You just need to make sure your video is under 1000MB and you are ready to go. However, I would recommend that you keep each video under 200MB if possible.

Step 6. Become a Frequent YouTube User
A lot of people don’t know this, but you can interact with other users on YouTube. It’s actually very similar to the way people interact on Facebook, MySpace, Twitter, etc. And it’s an effective way to get more people interested in your videos and channel.
TIP: This is something that will need to become a part of your daily online marketing routine.
TIP: Use Precaution

Please be careful, YouTube moderates user activity and spamming very closely. Everything will have to be done in moderation, and if you receive a notice to stop sending messages, adding friends, etc. - PLEASE STOP or else your account will be deleted.

Subscribe to Channels
This can help you go a long way: Start off by subscribing to channels of similar artists or artists that you like and sound like. The easiest way to do this is to type in the artist’s name in the search engine, and related channels will be the first ones that pop up.

After you have subscribed to your favorite artist’s channels, start subscribing to their to their fans’ channels by going to the artist’s channel and locating the “Subscribers” box. This will be a good place to start adding friends.

Watch Videos
This is how you get the word out about your own channel.
A Few Things to Do While Watching Videos:

Rate Videos
All you have to do is click on the stars under each video. It literally takes 1 second.

Add Videos as Favorites
Love the video? Just click on that little heart. Keep in mind that these videos will be added to your “Favorites” section on your channel.

Comment on Videos
And respond to other people’s comments.

Rate the Comments
You can click on the “thumbs up” or “thumbs down” - this also takes one second for each rating.

Make a Video Response!
Feeling really compelled? Make a video response! Just click on the link right underneath “Statistics & Data” to post it. Sometimes making your own acoustic cover or just a speaking response to a popular video can bring traffic to your own channel.

Add Friends
You can add people as friends just like you can add friends on MySpace and Facebook. Add you need to is visit their channel and click on the “add as friend” link in their contact table located in the left column.

Comment on Channels Too
Not only can you comment on videos, but you can also comment on people’s channels as well. The comments section is generally located at the bottom of the right column on a user’s channel.

Over a year and a half ago, YouTube launched a new Partner Program that allowed some of its most prolific and popular content owners to make some money from the content they contributed, inviting them to get a revenue share of ads placed against their videos. This was all well and good for YouTube’s cream of the crop, but let’s be honest — most of us don’t contribute all that regularly, and the vast majority of our videos don’t become popular, which means we couldn’t get into the program. What’s worse, even when one of your videos suddenly did go viral, if you weren’t already in the program there wasn’t anything you could do to reap the benefits. Today, that changes: YouTube is launching a new addition to its Partnership Program that will give anyone the chance to make some money when lightning strikes, even if it’s the first video they’ve ever uploaded.

Here’s how it works: YouTube will be monitoring its site for videos that quickly go viral, and will then reach out to the content uploader with an Email invitation to “Enable Revenue Sharing” on that video. If you choose to enable the feature, then YouTube will place ads against the video and will give you a cut, which gets paid into your Google AdSense account. YouTube’s criteria for joining the program are vague — the site plans to look at the number of views a video gets, its virality, and compliance with the site’s Terms of Service, but it has offered no concrete numbers.

YouTube says that participants in the new program won’t get all the benefits of the normal Partner Program (you won’t be able to choose other videos you’d like to monetize, for example), so it encourages users to apply for the program here.

Tom Pickett, Director of Online Sales and Operations at YouTube, said on a conference call today that the move is meant to help expand the reach of the site’s partner program. The company will address not just new viral videos, but also videos on the site that have never been monetized but are extremely popular (Pickett says that many viral videos have quite lengthly lifespans — once you’re popular, you can stay popular for years). Pickett says that the company expects to “increase the number of partners dramatically” up into the tens of thousands of partners (up from “thousands). The revenue share will be the same as what applies to the general Partnership Program, with the majority of the revenue going to the content contributor.

YouTube spokesman Aaron Zamost says that advertisers have actually been requesting a feature like this for a while, as there have been a number of user-uploaded videos that were not being monetized at all, and in turn couldn’t have ads placed against them. Now, provided the content unloader decides to join the program, these advertisers will be able to take advantage of these viral videos.