March 2010

Hi Matt from Kurb here talking about our most recent plans for youtube video promotion and youtube video productions which we can also include at super cheap prices!

Just email, me Matt: kurbpromo@gmail.com for guaranteed views and strategies to get you into the most viewed category on youtube!

Well we use 3 different strategies right now and if you want the best result I would use all 3.

Let me just breakdown what those are:

Content marketing: Using optimization of your youtube channel as well as backlinking, press releases, social media platforms, to feed out content and links that will draw users in. This brings in high quality traffic and will continue to over time but there’s no guarantee on how much traffic will come through, except that it is most likely to be your highest quality traffic who will share, promote and comment on your video.

We charge $200 for this.

High Traffic: Using high quantities of optimized advertising we send high numbers of unqualified traffic to the video - this way we can guarantee hits of 200k and beyond. This works also because when your video has high hit count more to tend to want to watch it to see what they’re missing - this works time and time again, but it’s not as effective for high quality traffic, you’re not likely to get many sales or highly engaged fans from this.

prices are as follows:

20k hits: $200

50k hits: $350

100k hits: $500

Finally there’s the concentrated technique, this is when we prepare to have our whole staff co-ordinate promotions to all happen at the same time, we can guarantee 5k hits but it’s the fact that these hits are all timed to happen within a short space so that the video moves up the “most viewed” list where it can easily pick up more viral traction. Although it costs $30 for each 1,000 hits within a few hours, the more hits you get in that shorter time the better chance you have of hitting higher up the “most viewed”

So I would definitely suggest at least 5k hits within hours to make sure you hit most viewed which would cost $150.

So a strong all over campaign would be:

content / social media marketing: $200

guaranteed 100k hits: $500

co-ordinated hits for “most viewed”, at least 5k: $150

Each strategy has it’s strengths and weaknesses which I’m happy to answer more questions on but with an overall strategy employing all 3 you give yourself the best all over chance to have your video do well initially and then breakthrough to larger viral traction

You can run a more “general” campaign but you’ve got a whole new set of rules.

With youtube it’s easy to guarantee the views because our staff have their techniques for generating large amounts of low quality traffic specifically on youtube.

Would it be possible to try and encourage visitors already on youtube to go to the site? It could be a stretch.

Otherwise, you might look at what other online marketing tools we can make available.

I work with a lot of bands and I always say to them, youtube hits don’t mean a lot, they don’t sell albums, to get more motivated traffic we use other strategies - ad campaigns, press releases, backlink building, blogs, social media.

But if you want to use the same online marketing strategies I use off youtube, I can make a number of suggestions, the pricing is similar to our youtube packages but of course dealing with this kind of traffic 5-10k hits is more realistic, but anything is possible.

It’s like any marketing campaign, give people a strong enough idea to hook them in and we should be able to get at least 10k completely bona fide hits.

Need a video marketing campaign on youtube?

We are specialists in youtube video promotions campaigns, with a wide array of techniques at our disposal for helping your video increase views on youtube and become one of the most viewed videos and blooming into online viral video success!

We have lots of different packages to guarantee huge amounts of views on youtube, co-ordinated strategies we use to get your video most viewed.

If you want the super dooper youtube video promotion I would suggest viral promotion for $200, guaranteed 100k hits for $500 or 50k hits for $350 and a co-ordinated promotion to get your video into the “most viewed” at a cost of $150.

For all 3 – a powerfully combined youtube promotions package – only $800!!

Email: kurbpromo@gmail.com

Okay so an article today reflecting on the success of ok go’s continued viral video marketing angle with consideration of 2 main points.

The ok go videos aren’t genius but they’ve put a lot of work into coming up with something that’s worth talking about - “remarkable” as Seth Godin says.

Most artists I see are not coming up with something remarkable and their really willing to work hard to make

a difference.

So . . . it appears that the band OK Go! Are on the verge of scoring another “viral” hit with their new video “This too shall pass.” which is the corresponding follow up to their first hugely successful choreographed treadmill video.

Of course I ended up checking it out in the end because obviously I do a lot of work in online video and music marketing so I thought this would be worth seeing for research purposes.

A lot of artists and clients approach me about video marketing in fact it seems to be a bit of a growth area right now and it makes a lot of sense strategically because in the online video area working on building up your youtube marketing is wothwhile because youtube still dominates that sector.

But I’m looking at what we can pick up from the video marketing campaign behind the latest ok go video because their dependence on this video being a viral hit is at the centre of their whole music marketing campaign.

This time, and this is one of the main reasons I ended up watching it, is they have the media resources of their label behind them which is pushing out the story of this new video all over the net, the link and the articles keep coming up, so eventually I succumb to see what all the fuss is about.

So they decided to keep with the theme of an epic low fi-ness – not particularly high production values but a device for extremely

This is what I started to think watching the video – there are a couple of principals at play here which are worth considering when you’re reflecting on your own viral video efforts

• ok go! Are not going for a hi fi approach, instead they are putting painstaking amounts of work into the execution of their videos in order to ensure success. Are you putting this kind of detailed work and showing this kind of vision? Ok go know they have to deliver to a high standard to be effective and yet some of the videos I’m paid to promote really deliver nothing, they are a total outside contender with no obvious hook. What do you expect to happen to a video that really isn’t that impressive? Do you expect to give me $500 and become an overnight success? I don’t think that will work. What do you see happening after the fan has seen the video? Is your hope that the average viewer will remember your video enough from the dozens they’ve seen that day to ever act on it again? Are you going to make any attempt to ease the tranisition of someone who simply enjoyed your video to a real fan who is going to actually play an active roll in suportng you an artist?

• Also, Ok go have not only a huge publicity machine in the form of their label, Sony, behind them, but an established angle for bloggers and media to pick up on and run with. This reminds me of what publicity and public relations is all about, because I studied it in school. The idea of PR is to do half the journalists work for them so all the have to do is pick and choose the way they want to present the story provided by PR and hey presto, the newshole is filled, and the media’s job is done. When you’re pushing a viral promotion are you doing the smart PR thats going to make your story runnable or are you still just crossing your fingers?

So – as you see ok go mentioned again and again in a series of endless prompts to get you to check out their latest viral music video marketing campaign – thikn about whether you’ve got the innovation and effort behind your video to really breakthrough aswell as an an expertl crafted youtube promotions campaign with which to promote it.

Hi Matt here from Kurb on the Music, Marketing and Management blog and we’ve been getting a lot of traction for youtube video promotions - both marketing videos on youtube for more views and exposure, and the production and editing of your youtube video at a really competitive price - we can put a video together for you starting from $97! Check out our site cheap video production for great budget video services and deals.

Check out more info on our youtube promotions services and packages at our official youtube promotions site, or just email me Matt through kurbpromo@gmail.com

How about this solid package, bound to bounce your youtube profile right up:

- 10 hours viral promotion - seo optimization, profile review, social media, backlinking, press release

- 50,000 guaranteed views

- 10,000 co-ordinated views in one day to ensure you reach “most viewed”

Total Cost: $695 - what a deal!

We can not only guarantee set amounts of views but we can also offer our co-ordinated service, which means with all our staff focused on promoting your video at the same time your chances of getting “most viewed” skyrockets for the day, and of course once you hit the “most viewed” charts, you have the chance of going “full blown” viral as more and more random viewers are pulled in from the most viewed charts.

If you’re just starting out on youtube and only have a few hundred views on your video, you’re actually not doing too bad for fully organic promotion, and patience will be a great ally. What you’re doing is building a cumulative asset because if the vibe of your youtube is somewhat professional and the videos are of an appropriate standard, you just need to build up a bit of gravity, momentum.

What I would suggest is if your videos are good, and your profile is presentable with lots of text that improves your general relevance in searches both within and outside of youtube, you’ve done enough work actually on youtube, unless you want to start pulling out the tricks I use - that is building up views, employing internet marketing strategies to pull in traffic and concentrating promotions in order to get to the “most viewed”, as well as networking more, your best way forward is to have a blog on wordpress.com and blogspot.com (if you can’t afford to set up your own site) and get more text based promotions. Write regular posts zeroing in on your keywords ie “original piano composition videos” - stuff thats going to lead your people from big search engines like google straight to you and embed your video in the page this will help you get hits.

Remember, google owns youtube so very similar algorythyms will be used to throw up your website on searches as will decide whether your video is listed as one of the “relevant videos” and this is also another way to bring in lots of traffic on the youtube site.

Getting links back to your youtube videos would also help the cumulative momentum, but honestly long term, a better strategy is to get links back to your home site and have that authority flow through your site.

I would suggest you consider something such as “www.piano-videos.com” for your site, it’ll help you get that traffic and google authority going, you can do www.tjmorgan.com later after you’ve got a million hits

again patience, work on your videos, work on searhcable text, and you’re not doing too badly at this stage.

Well by tricks and marketing tactics I mean the stuff I charge for to boost your youtube.

By getting hits of 10k plus on one or more of your videos, it’s going to instantly look to visitors as if your established and this has a suprising effect on how new vistors will perceive you and your popularity.

Thats why these things tend to have a cumulative momentum.

A lot of the stuff we do to improve your account has already been done, we just speed up the viral process, especially in the areas I described related to off youtube marketing - using seo and social media and even advertising deals to bring in more visitors.

I guess speeding up the whole process is what you’re trying to achieve to get to the critical point where youtube actually delivers real life career opportunities, otherwise, well there’s 2011 to look forward to!